In my IIMB days (2005-07), I felt that there was a need for a structured intervention for placement preparation. While we had access to resources, it was quite overwhelming to figure out what needs to be done to put your best foot forward. I felt that the whole batch would do so much better if there was a structured approach. This was the genesis of this idea.

My journey with CareerCarve has been long and arduous. My friends actually call me and Manish, my co-founder, the original gangsters of this space. With all humility, we have done this for the last 12 years. In these 12 years, we have seen many players come and go, but we have hung on.

Today, I think we are well poised. We have the process, people, and technology to offer a very consistent training experience for B-School students preparing for campus placements.

• Listen to your consumers — if you build what they want, your business will do well. Unless what you say is useful, it doesn't matter what your expertise is.
• Keep focus — everything is a distraction. Manish and I are very proud of what we have done — sole focus on B-school campus placement prep. What this focus has done is that we have gone very deep into this problem.

Failure is just a state of the system. Some things work, some things don't work. So long as you change what is needed to flip that state, I think it is quite easy to handle failures. Often small tweaks can change this system state very easily. So what we do is build solid processes.

For us as founders — Original Gangsters
For CareerCarve — Placement Preparedness Perfected

"Do not go gentle into that good night. Old age should burn and rave at close of day; Rage, rage against the dying of the light."